About Us
Founded in 1989 by environmental activist Susie Hewson, Natracare has been pioneering period and personal care that is designed to be plastic free and free from chemicals of concern for more than three decades, helping redefine safe, sustainable care for our bodies and our planet. As the first brand to introduce a certified-organic option to conventional period products, Natracare was built to challenge industry norms around transparency, health and environmental responsibility.
Today, Natracare is employee-owned through the Natracare Employee Ownership Trust established by its founders for the benefit of its people, ensuring the brand’s purpose, independence, and founding values remain protected for the long term. This ownership structure aligns decision-making with those who steward the brand every day, reinforcing a commitment to integrity, accountability and impact over short-term gain.
Press releases
Natracare’s Founding Company Enters a New Era with Employee Ownership...
Natracare , the pioneering brand behind the world’s first organic cotton tampon and compostable pads and panty liners, is entering a significant... read more
25.03.2026 • By Natracare
